The Background Mother Made is a wellness brand devoted to unlocking the power of functional mushrooms to support modern health and balance. Founded by Victoria’s Secret model Jessica Clarke, the brand draws from her personal experiences of long flights, sleepless nights, and her Māori heritage, embracing the belief that the most effective remedies come from nature itself. Their range of 100% organic, plant-based supplements includes both single-mushroom capsules and expertly formulated blends—crafted to enhance focus, immunity, energy, and overall wellbeing. With operations in New Zealand and the United Kingdom, Mother Made has quickly established itself as a trusted name in the natural wellness space, bringing the benefits of functional mushrooms to a global audience. The Challenge As Mother Made expanded from New Zealand into the UK market, they needed more than a launch — they needed momentum. We partnered with the team to design and execute a full-scale market entry strategy, covering creative direction, Meta advertising, and conversion rate optimisation. The challenge was to introduce a niche wellness product into a competitive market while preserving the brand’s authenticity and storytelling power — and to generate measurable results from day one. The Result In just one month, Mother Made’s UK launch achieved multi–six-figure revenue, setting a powerful precedent for international growth. → Multi–six-figure revenue in the first month → +25% increase in Meta ad spend driven by strong ROAS performance → +15% lift in Instagram engagement from reimagined creative strategy → Featured on Exhibit A by Abbey Clancy → Recognised by British Vogue, Style Magazine, and global music icon Rita Ora By combining authentic storytelling with performance-driven execution, Mother Made established itself as a standout player in the UK’s rapidly growing wellness market — proving that nature and strategy can grow beautifully together.