The Background ULX is a lifestyle brand founded by British designer, photographer, and entrepreneur Oliur Rahman — a creative force with over 500,000 YouTube subscribers and a global audience inspired by his minimalist approach to design and living. Comparable to creators such as Ali Abdaal and Marques Brownlee (MKBHD), Oliur has built a reputation for premium taste, thoughtful aesthetics, and authenticity. Rooted in a minimalist ethos, ULX offers a curated selection of lifestyle products that elevate everyday experiences. From the acclaimed Classic Leather Backpack to an expanding range of essentials, each product reflects Oliur’s signature blend of refined design, quality craftsmanship, and functional beauty. The Challenge Despite a highly engaged audience and strong personal brand, ULX had yet to establish a clear monetisation and growth strategy. While Oliur’s influence and reach continued to expand rapidly, the brand’s digital infrastructure and customer journey weren’t optimised for conversion. At the time, ULX generated under £10,000 per month in revenue — a fraction of its potential given the audience loyalty and product quality. The opportunity was clear: transform ULX from a creator-led side project into a scalable, data-driven DTC brand capable of sustainable growth. The Result Within six months, we helped ULX grow from a £10,000 monthly business to over £200,000+, redefining its commercial trajectory. → £10,000 → £200,000+ in just six months → First seven-figure month achieved in Year 2 By aligning brand storytelling with a high-performing digital strategy, ULX successfully bridged the gap between content and commerce — evolving from a creator passion project into a profitable lifestyle brand with a global following.