Performance Marketer

& Creative Strategist

Since 2018

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Strategic media buying, creative strategy and performance creative that drives incremental growth you can measure. 

Case Studies

2018 — 2026

Vellum — Design System, UI, 2025

The Gut Co

(Coming soon)

Vellum — Design System, UI, 2025

The Gut Co

(Coming soon)

Bagla — Brand, Product, 2025

Cozy Crew Club

(Coming soon)

Bagla — Brand, Product, 2025

Cozy Crew Club

(Coming soon)

Vellum — Design System, UI, 2025

Cure Hydration

(Coming soon)

Vellum — Design System, UI, 2025

Cure Hydration

(Coming soon)

Luminaire — Product, iPad, 2025

Snag

(Coming soon)

Luminaire — Product, iPad, 2025

Snag

(Coming soon)

Vellum — Design System, UI, 2025

Mother Made

(Coming soon)

Vellum — Design System, UI, 2025

Mother Made

(Coming soon)

Case Studies

We help brands scale content with AI

We help brands scale content with AI

NovaSkin

E-commerce Beauty Brand

E-commerce Beauty Brand

Challenge

Challenge

NovaSkin struggled to keep up with content demand for social media and paid ads. Traditional production was slow, expensive and difficult to scale.

Solution

We built an AI-powered content pipeline to generate product visuals, lifestyle images and short-form social content — fully aligned with their brand identity.

120+

120+

AI assets delivered

55%

55%

cost reduction

Instagram NovaSkin
Instagram NovaSkin  post
Instagram Atelier Rue
Instagram Atelier Rue post

Atelier Rue

Fashion & Accessories Brand

Challenge

Atelier Rue needed a constant stream of high-quality visuals for social media and ads. Traditional photoshoots were expensive, slow and limited in scale.

Solution

We built an AI-powered content system to generate on-brand fashion visuals, product shots and lifestyle content — optimized for Instagram and paid campaigns.

3x

3x

AI assets delivered

48%

48%

cost reduction

Services

What I do

01

Paid
Social

Paid media shaped by creative insight, focused on measurable growth.

02

Creative
Strategy

A clear plan for what to make, test and build on next.

03

Performance Creative

From brief to execution. A steady flow of creative built to drive growth.

04

Growth Consulting

Currently closed to new consulting partnerships.